Our Story
Sanjay Enterprises is one of the oldest firm of Bareilly established in Year 1984 with a sister concern Sethi Cycle Store which was established in the year 1976 by Late Shri K.L. Sethi and after a few years of his struggle his Son Mr. Narendra Kumar Sethi entered into business to support him in his new venture Sanjay Enterprises got established with their efforts and hard work and today is a renowned name in the Trade and Market for its Quality plus customer satisfaction. Hence, as a result in the year 2018 Sanjay Enterprises gave Bareilly a new counter at CIVIL LINES, Bareilly for quick customer services. This showroom is one of its kind having four different floors for Bicycles & its Accessories, Toys, Fitness Equipments and Baby Products. After the success of our Civil Lines counter, we are more than ready with our Franchisee Model.Interested People can get in touch with us and experience new age Retail for Fitness Equipments, Baby Products, Baby Toys and Bicycle Accessories all in display under one roof.
Now,the third generation of the family has entered the business and hoping to touch new heights of success; as we believe ‘Sky is the Limit’.
Mission Statement
Welcome to Sanjay Enterprises, your number one source for everything like Bicycles, Bicycle Accessories, Fitness Equipments, Toys, Infant Products (Motorised & Non-Motorised), Playgroup Setup (Indoor & Outdoor), Gym Setup. We’re dedicated to giving you the very best brands available across the industry with a focus on [three characteristics ie: dependability, customer service and uniqueness.
Found in 1984 by Mr. Narendra Kumar Sethi, Sanjay Enterprises has come a long way with its beginning in Islamia Market, Anathalya Road Bareilly. When N.K. Sethi first started to plan this venture his passion for helping other parents on becoming eco-friendly and providing the best equipment to customers gave him the impetus to hard work with inspiration of getting into a booming online store. We now serve customers all over Uttar Pradesh and are thrilled to be a part of the trade.
We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don’t hesitate to contact us.
We encourage people to seek fresh prospective and new experiences through cycling.
Going Forward we at Sanjay Enterprises have a Strong Vision to be available at Online Market Place i.e. Direct to Customers. We are planning to Expand through a Franchisee Model as well, with which a franchisee will directly get access to all leading Brands available in the market as well as they will get our hand holding to create a Profitable setup and later can be run with our SOP’S and continuous Support. We also strongly believe in promoting cycling as a responsible activity.
Our core values
- Being social: We seek connections, start conversations, build relationships and take part in our community.
- Learning and growing: There is no end to knowledge. We want more and we chase it.
- Innovation: We look in different places, ask questions, try new things. Nothing is ever ‘Good Enough’;we lead the way forward.
- Transparency: Information and experiences, success and failures, good news and bad news – we always keep it transparent. It makes us stronger.
- Giving back: We share our success by sharing it with our teammates, our industry and the community around us – with our kids range we focus on delighting every child in their holistic growth.
How we apply our values
Decision making. When considering business decisions, our values act as a useful tool – a filter – for evaluating the available options. For example event sponsorships takes an important place in our marketing strategy.
Hiring. Our hiring process emphasizes on a values-based recruitment process. When we interview candidates; we ask behavioural questions focused on values-alignment and score answers using a values interview scorecard.
Onboarding. New team members get oriented to our values on their first day and learn how those values drive,how we operate. Our emphasis is always on candidate experience (“people first”) to our volunteer time off policy (“giving back”). We believe in being honest and uncomplicated as the idea of cycling itself is.
Employee engagement. During team meetings and conversations, we regularly reflect on our actions and how they connect to our values.
Learning and development. The internal training we provide and the external training employees enrol in supports our values.
Feedback. Our 360-degree feedback process is built around our values and we use feedback tools.
Target Market Summary – We are the Leading and the Most loved Brand of Bareilly. We are the 3rd Generation in this business having strong values carried from our ancestors.Our vision is to be a pioneer in our trade with the most organised retailing sector nationally. We are available Offline as well as Online. We already have a legacy to satisfy our Customers with the focused team network. With online we are available 24 X 7.